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PPC, or Pay Per Click, is a valuable marketing tool to increase traffic to your website. Pay Per Click is where you use platforms such as Google Ads to promote your business and pay a fee every time your link is clicked on. It is a method of driving sales. When you look up something on a search engine, the top links are usually marked as Ads and they are what PPC is. Placing your website towards the top of the search. (source). You can manage your own PPC or can hire a PPC management agency to do it for you for maximum exposure. 

What is PPC?

PPC is the process of paying for keywords that, when searched, will automatically be placed towards the top of the search results. A company logins into the advertising side of the platform. selects the keywords they wish to have with the company and places a maximum bid for how much they are willing to pay for each click associated with those words. The auction determines the order in which the ads are shown and each time someone clicks on the ad, the company pays a fee. (source).

Why use PPC

PPC is a valuable marketing tool. Almost as soon as it is in use, you will receive a greater amount of clicks to the site. This means that your platform is being exposed to a greater number of your target audience. A huge benefit of  PPC is that you can monitor your click traffic in real-time and evaluate the effectiveness of your website. You can also track what leads customers to your website and use that to be able to refine your strategy to get more traffic to your website. This is not a conventional marketing campaign, you are in full control of when the ads go live and when they stop. You have full control over how much you pay per click and how much you spend per month. (source).

Using PPC is a way to reach your target audience in a far more effective and strategic manner. Using this method,  you can refine and develop your marketing campaign to get the most traffic to your website and increase awareness for your brand. It is a way for you to get ahead of the SEO traffic and gain recognition for your website far faster than the tie it takes for SEO to gain recognition and relevance. It results in more traffic quickly and thus pays off faster. (source).

PPC is a valuable resource that increases the awareness of your brand in a much faster way than more conventional methods. It is something that can be time-consuming and confusing and that is where Univeral Web Design can step in. Universal Web Design are leading experts in PPC and we are ready to help you use this marketing method to improve your business. To find out more, visit our website at https://universalwebdesign.co.uk/, email us at sales@universalwebdesign.co.uk or give us a call on 01206 588 000.