If you want your business to stand out online, it’s essential to know how to build a digital marketing strategy. With new consumer habits, AI tools and tighter privacy rules, the ways brands can connect with their audience is really evolving.
Whatever business you’re running, understanding how to build a digital marketing strategy is the first step to bringing digital exposure to your business. So, throughout today’s blog, we will be discussing how to actually do this.
Align With Your Goals
The first step to build a digital marketing strategy is to set clear and measurable goals. Goals should be SMART (Specific, measurable, achievable and relevant). For example, (Increasing web traffic by 25% over the course of 3 months) is a SMART objective that would hopefully lead to successful results.
The most important part of SMART objectives is the fact they are measurable. A measurable goal is so important as you can easily understand how close you are to completing it at all times.
Understand Your Audience
Once you know what you want to achieve, you need to know who you need to reach to make it possible. Finding and understanding your audience will help you create a more effective marketing plan (e.g. what channels do they use, what content would they like) and will become the fuel for your digital marketing strategy.
Start by finding your target demographic – age, location, gender, income and interests. This profile that you’ll build will help you tailor your messages to their needs and to push more relevant content.
Research the Market
Researching the market that you’re in is essential to building an effective digital marketing strategy. Market research on your competitors is really effective as it prevents you from making their same mistakes, saving you time and creating a stronger business model.
After delving into a competitor’s website, reviews and content, ask yourself where they fall short and if there’s anything they fail to cover. This should shape how you transform your digital space, as by having what your competitors don’t, you become the better choice for consumers.
Choose the Digital Channels
The next stage for your digital marketing strategy is to select the right channels to promote and post content on. You don’t need to focus on too many, instead just think about where your audience spends their time. Here are some examples of channels that you could include in your strategy: social media marketing, email marketing and SEO.
Make a Content Strategy
Content drives engagement and is what builds trust, so having an effective strategy for it is really helpful. Think about providing value and not just selling your service, consumers that are interested and enjoy your content would be more likely to convert to sales than random viewers.
Also, you should plan using a content calendar. Click here for info on how to build one! Content calendars allow you to schedule posts ahead of time and make sure that all content sticks to your desired goals.
Universal Web Design – Contact Us:
If you need help with digital marketing for your business, then get in contact with us today. Visit our contact us page by clicking here!
Or if you would like to get in direct contact with our team, you can email through at sales@univeral-group.co.uk . Or call us on 01206 588 000
We look forward to hearing from you!