Increasing sales in January is a goal that many businesses will try and achieve as the festive rush ends and spending habits naturally slow back down. January is often seen as a quiet month, but with the correct digital marketing strategy in place, it can become a time to generate revenue, clear stock and capture motivated buyers in search for January sales.
Throughout this blog we will discuss how to use January as a time to increase your sales through the use of email marketing, social media and SEO.
Understanding the January Sales Mindset
Before diving into grabbing customers’ attention, it’s important to understand consumer behaviour during this time. Many people are exclusively looking for discounts, some are shopping for bits they didn’t get for Christmas and some are shopping for solutions that support their New Year goals.
Aligning your messaging with customer mindsets will place your business between consumers and their ideals/goals.
Email Marketing
Email marketing is one of the most important tools that you can use when thinking of how to increase your sales during January. After the holidays, many businesses go quiet, so if you run a campaign through it, you will stand out more than normal.
Announcements, exclusive offers, promotions and personalised content will help grab consumers’ attention and also conveys urgency as the given offers are limited time. Additionally, segmentation is important as if a customer purchased before Christmas a loyalty reward message could be effective, whereas an old customer could need more of an incentive to purchase again.
Social Media Marketing
Social media marketing plays a vital role in how to increase sales in January as both morale and social media activity is high. Effective ideas include showcasing your sales as highlights, posting transformation videos or sharing reviews. The goal of your campaign at this time should be to make helpful and benefits-driven content as audiences are more selective.
New Year Goals
January is driven by fresh starts, many people have set themselves new goals meant to better their person, and businesses which connect their products / services to this see big increases in engagement for this time. Themes which align with this include improving productivity, improving financially and planning ahead for the year.
Website Optimisation
The state of your website plays a massive role in increasing sales throughout the whole year let alone just in January. If landing pages are misleading or slow, visitors will leave and the majority of your potential sales will be lost. In order for consumers to easily understand what you have on offer and why they should act on it, clear sales banners must be visible, fast loading times must be present and strong calls to action should be visible to encourage buyers.
Final Thoughts
When exploring how to increase sales in January, you can’t rely on offers alone, it’s about understanding consumer habits and aligning how your business runs and looks with them. With a clear strategy and effective messaging, January can shift from being a slow start of to a strong foundation.
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