In today’s world, where a website can act as someone’s first impression towards your brand, it’s important there are no design flaws and it is a must that the user experience is smooth. To help make sure that your website meets this criteria, we have put together 5 design mistakes that could drive people away from your site.
Slow Load Times
With web pages getting quicker and quicker, slow websites can be a deal breaker for a lot of consumers. According to Google, 53% of mobile users leave sites after a 3 second wait. This means that half of your potential traffic could be leaving because your site isn’t optimised.
Possible issues causing slow load times are large, unoptimised images or videos, excessive animations or poor hosting performance.
Confusing Navigation
Another mistake that could be driving visitors away is them not being able to find what they’re looking for due to a confusing layout. Bad user experience means they are likely not returning and brand reputation would decrease.
Common navigation issues include overcomplicated menu’s, no search bar and too many items competing for attention.
Mobile Responsiveness
Now that over 60% of web traffic comes from mobile devices, sites need to be optimised for smartphones. This would avoid alienating the majority of potential visitors.
When a site isn’t responsive on the phone it can lead to small or hard to read text, incorrectly scaled images and small buttons.
Cluttered Layouts
Trying to cram too many elements or information onto a page can make a site look chaotic. Instead, visitors should understand what’s being shown in a few seconds.
Multiple calls-to-action, overuse of bright colours and lack of whitespace can contribute to overwhelming designs and usually must be avoided.
Missing Calls-to-Action
Your website can look perfect, but without call to actions, consumers don’t know what to do next. Calls-to-action are essential for guiding users towards your business goals whether that’s signing up or purchasing something.
Common mistakes with CTAs are using vague language, too small or hard to find CTAs or too many calls, so they are competing with each other.
Final Thoughts
So, your website not only acts as a first impression for a large number of consumers, but it also can be used as a powerful tool for customers to interact with you. This means that when there is a design flaw within it, it damages how you are viewed. In conclusion, if you ensure that your site is free of these design mistakes, customer experience’s will in turn be better and conversions and reputation should be higher.
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