Email marketing myths are everywhere and they can hold businesses back from having an effective marketing strategy. Email has been relevant for decades now, but it’s still a highly effective channel to reach consumers directly. Throughout this blog, we will be discussing the most common email marketing myths and the reality of each of them.
“Email is a thing of the past”
All the time, due to new platforms or communication tools, people try to predict the fall of email, but the reality is that no other platform offers quite what it does. With over 4 billion daily email users worldwide, email remains one of the highest ROI marketing channels, commonly outperforming social media ads when conversing directly with individuals.
“More Emails Will Annoy Subscribers”
Another common email marketing myth is that sending one too many emails will annoy your audience. Although spamming someone’s inbox with boring emails could definitely annoy someone, frequency matters less than relevance, so if the content is good you can get away with more. If the emails provide value (e.g. offers or useful info), people should welcome them regardless of if you’ve sent a few recently.
“Short Subject Lines Perform Better”
Usually, people assume that short subject lines always do better, but the performance of a subject really depends on the audience and context. Now, there are plenty of times where shorter subject lines could perform better (mobile devices), but when a longer subject gives enough detail to spark interest, it will often outperform anything else.
An example would be “SALE!” vs “Up to 60% OFF our best selling items!” Although the first option could capture some’s attention as its snappy, the latter has more to be excited about and is more specific. To implement effective email marketing, test various lengths, contexts and audiences to find out what performs best instead of following a blanket rule.
“The Best Time to Send Emails Is —-”
Advice about the perfect time to send out emails has been around for ages, some claim Tuesday mornings and some are set on evenings and weekends. In reality, there are 40 timezones on Earth, so depending on which ones your audience is in should help dictate when you send. Additionally, working around your subscribers’ habits would be more effective than finding an optimal time as you could predict when they’d be most interested.
Wrapping Up
Email marketing continues to be one of the most powerful tools that a business can harness, but the common myths surrounding it can stop people using it effectively. Instead of following rigid rules or bad advice, you should better understand your audience to effectively market to them.
Letting go of these common email marketing myths will allow you to focus on what truly matters and get more out of your emails.
Universal Web Design – Contact Us:
If you need help with digital marketing for your business, then get in contact with us today. Visit our contact us page by clicking here!
Or if you would like to get in direct contact with our team, you can email through at sales@univeral-group.co.uk . Or call us on 01206 588 000
We look forward to hearing from you!