The top 3 search results receive 70% of clicks. Search Engine Optimisation techniques and why you need to implement them.
What is SEO?
Search Engine Optimisation is one of the most effective and fastest ways to drive traffic to your website. SEO techniques help improve a website’s visibility organically. Unlike any other marketing tool, it organically filters all websites daily to determine where each website will rank and displays them in order.
Google and other search engines use keywords to determine a web page’s ranking through a series of algorithms. There are adjustments you can make today to make your website more visible. You can start implementing these techniques today, but first to understand what SEO strategies are and how they work.
Technical SEO
This is the foundation of SEO, this is to make sure your site is crawlable, accessible, secure and mobile-friendly. This can be measured by the site’s speed, sitemaps, structured data, etc
On-page SEO
Optimising individual pages for search intent and relevance. This can be through keywords, titles, headers, meta descriptions, high-quality content, and internal linking.
Off-page SEO
Building your website’s credibility and trust through external signals. This can be done through backlinks from other high-ranking sites, being mentioned by other methods.
Technical SEO operates in ensuring that search engines can find your site, on-page makes sure the content is useful and relevant, and the off-page builds. These are not the only ways SEO are measured, as there are ways you can build and optimise search engine rankings, such as user experience, content strategy and more.
However, it is easier than you think to implement on your own website, and how you shouldn’t implement these SEO tactics.
Why do you need SEO, and how to do it?
Knowing how you rank is essential. Search engine optimisation is not easy to predict, and knowing how your website ranks is essential to optimise your website and outrank the competitors in the market.
Unethical SEO Practices & “Black Hat” Tactics
Some businesses will use tactics that try to trick to boost search engines by violating the guidelines. These can include keyword stuffing. Hidden texts, purchasing links
These tactics may work in the short term to boost rankings, but they are highly risky and can result in penalties from search engines
How to Implement SEO Strategies
These strategies can also be highly time-consuming, and experts are available to curate your website with proven outcomes. You can hire and acquire trusted services that are catered for carefully monitoring and making sure your website is SEO optimised.
Universal Web Design – Contact Us:
If you need a professional, comprehensive service that ensures the delivery of a high-quality website with effective Search Engine Optimisation. Visit our contact page by clicking here!
Or if you would like to get in contact directly with our team, you can email us at sales@universal-group.co.uk. Or give us a call on 01206 588 000.
We look forward to hearing from you!