Whether your goal is to generate sales or grow your newsletter numbers, the user experience (UX) of your website plays an extremely important role in turning visitors into customers. This blog will discuss the 7 best UX practices to implement on a site to increase conversion rates.
Simplify Navigation
When users land on your website, they should have a good idea of where to go next. Unclear or overloaded navigation can put off users, confusing them and possibly making them leave your site. Good navigation practices are clear labels, not too many items and a search bar for large sites.
Prioritise Mobile Experiences
Now that mobile traffic accounts for the majority of web usage and Google indexes mobile-first, you should be prioritising experiences on this platform most of the time. By using a responsive design, optimised fonts and stack content, mobile users will have a better time on your site and will be less likely to leave.
Speed Up the Site
People on the internet are getting more and more impatient with research showing a one second delay on a web page can reduce conversions by 7%. To speed up your site you can compress images, not use massive video files and limit the amount of third party scripts running. Faster sites are more trustworthy, leading to higher conversions.
Make CTAs Clear
A call to action (CTA) is a guide for a user to take action such as “Buy Now” or “Book a viewing”. When a CTA is clear and compelling, more users will take that action, leading to a direct increase in conversions. When editing your CTAs, use action-orientated language, make them stand out visually and place them above the fold.
Use Visual Hierarchy
Visual Hierarchy refers to how elements are styled, signalling different levels of importance. You can use this to create a clear visual path by grouping related elements, making CTAs larger and bold and placing important info at the top.
Create a Trusting Design
First impressions are everything. If a site looks outdated or unprofessional, people will hesitate to engage and it will badly impact business. The best UX practices to build trust are using a clean and modern design, include security signals and include real testimonials. Trust is one of the biggest factors affecting conversion rates, so when a websites’ design radiates it, rates increase.
Test
Lastly, the perfect UX isn’t just created, it’s consistently being updated to improve and adapt to new changes in tech. Good practices when testing are to use heatmaps, review analytics regularly, collect feedback and run a/b tests on CTAs and layouts.
Final Thoughts
Updating and improving a site’s design isn’t just about making it look more appealing, with each subtle change you adjust each user’s experience. By following some of these practices, your site should become increasingly user friendly and therefore conversions will climb.
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