Why Do I Need A Website?

Ask Yourself These Questions

• Does your business already have a website?
• If so, how old is it?
• Do you know how many visitors you get?
• What is your rank on Google?
• How do you build brand awareness without a website?

If you don’t know the answer to these questions then maybe it is time to start thinking about it. Universal Web Design could be the answer you have been looking for…

Reasons Why 

There are lots of reasons why you would have a website for your business, and these days it is easier than ever to find help with building one. To start off the reasons why, we will start with the customers. They expect you to have a website if you are a credible company, put yourself in the customer’s shoes. Would you trust a company that didn’t have one?

Lots of people claim that online reviews influence their decision about whether to buy or not. People like to know about other people’s experience before they decide to part with things like money. If they saw that someone has had a bad experience then they wouldn’t necessarily waste their time on that particular company. So having positive customer testimonials on your website helps reassure potential customers. 

You may not be able to control what other people say on social media about you, but you can influence public perception by deciding what your company says. Having a blog on your website is a fantastic way to convey your company message, values and personality. You decide what is said and how it’s said. 

The beauty of having a digital presence it that you never have to put the closed sign up again. The internet is running 24/7, 365 days a year. People have unlimited access to what you have to offer and can always find a port of contact. Along with never closing, you will also be available to  customers that are elsewhere in the world, helping you to increase revenue. 

You will also be able to show up in Google search results. If optimized properly you can enable your website to show up on Google results pages when people search for keywords that are linked to your business. By combining your website with marketing tools like email marketing and SEO, you have a much higher chance of engaging new customers and building a stronger brand name.

Not only does having a website benefit customers but it can also help your staff. You can have a portal or orphan page created that people can’t access unless given the direct link. This way you have somewhere that staff can access things like learning materials and internal forms. 

A website also acts like a shop window. It allows people to view your products or services without the distraction of others, and they can do it in their own time. It is a way to get more engagement without putting pressure on people.

Here at Universal Web Design we can not only build you a website but we can also do your marketing for you! You can leave all the hard work to us so you can focus on your business whilst we give you excellent online presence that will bring you new customers. We have a range of packages that you can choose from, depending on your needs.

If you feel like your website could do with a face lift, or you need one building from scratch then call Universal now on 01206 588000. Alternatively you can drop us a message via our  website.