Short-form video content has become a highly popular trend in recent years, on social media. Platforms such as Tiktok and Instagram Reels are making short-form content very easy to not only consume, but to create as well. In this blog we will be discussing why short video content has become so popular in recent years.
Attention Spans Decreasing:
Platforms such as Tiktok showcase short video content to mainly younger audiences, who typically have small attention spans. However this is true for adults as well now, as since Covid we have seen an increase in wanting to consume shorter pieces of content online. Smaller videos can be watched easily, making it easier for those with busy lifestyles and those on short breaks. The increase in popularity of Tiktok has since meant that many other popular creative platforms such as Snapchat, YouTube and Instagram have also joined in making and promoting using shorter video content.
Accessibility and Engagement:
Often short content does not require fancy editing skills or equipment, making it widely accessible for anyone with a phone and creativity to make. This lower entry bar encourages more people to participate. Shorter videos can be highly engaging, cramming in both humour and storytelling in only 15 seconds. So, in order to gain the attention of the audience it is important to use viral sounds, and music effectively.
Algorithms:
On Tiktok, there is a ‘For You Page’ section where algorithms collect and showcase similar content that you have liked previously. This helps the app in gaining more interactions overall, allowing users to share videos to each other, as well as liking and commenting on content that they enjoy. If you use relevant hashtags in comments or throughout the app, then you are more likely to be able to reach people that are interested in the same type of content. This algorithm is constantly evolving and learning, so what you may see today, may be completely different to the content that you see tomorrow. This also means that no two peoples ‘For You Page’ are the same, whilst they may be similar.
Promoting Methods for Companies:
Since shorter content is more engaging, there has been an interest of many companies using this as a way to market their products online. With millions of views, your company’s ads can reach a massive audience worldwide. This tool can therefore help you to get your brand name out there, and establish strong brand awareness. With tailoring this content, by making it more relatable, it ensures that you are reaching the most relevant potential customers for your business. Overall this type of content can deliver quick results, making your content reach a large viewer base in a short amount of time, also helping in determining which type of video generates the best traffic for your website.
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