Marketing Matters Marketing matters and is essential for a number of reasons. It is a great way to let people know that you exist, first of all. What is the point of having a business if no one knows who you are? How would they know what it is that you have to offer? See, a successful business needs more than simply...

Would it ever occur to you to update your website? I mean, it should. A website is a reflection of your company, your brand and yourself. Why shouldn’t you take care of it? This is how many people will view your business and what they see will impact their first impression of your business. Why not make that as best...

Bespoke anything implies something incredible. Something beautiful and unique. Why would that change because we are talking about a website? A bespoke website is everything that the world bespoke implies, custom made to your desires. There are so many websites spread across cyberspace, and you need to do something to...

Pay per click ads (PPC) or social media advertising? Which one should you choose? There are pros and cons to both options. But which option is best for you and your company? That is the main question. The answer can depend on several factors, such as your target audience. Let’s explore both options. Pay Per Click...

There are a lot of benefits to PPC, which stands for Pay Per Click. What is Pay Per Click, you might ask? Well, you know when you search for something on a search engine, e.g. Google, and the first few results have an Ad symbol next to them? That is PPC. The website you click on, is charged a certain amount by...