Although TikTok used to be the platform to share your funny, viral videos on, it is now one of the most influential spaces for promoting your business. With over 1.5 billion users, almost all recent social media campaigns would’ve included posting and engaging on this platform. No matter where your business is in its life cycle, TikTok could help take it to the next level through vast amounts of exposure.
What is TikTok Advertising?
TikTok advertising refers to paid promotion through the TikTok ad platform, allowing brands to promote content and sponsor influencers effectively based on a bunch of data metrics.
Impacts Of TikTok Advertising on Your Business
One impact of using TikTok advertising on your business is the potential for an expanded brand visibility. TikTok’s discovery engine means that ads are not limited to your followers, they are recommended to users based on content preferences and behaviour, allowing brands’ videos to find their target audience with ease. Many small businesses have gone viral overnight when ads have resonated with consumers.
Also, another impact that TikTok advertising could have on your business is a large increase in customer/consumer engagement. TikTok encourages behind the scenes clips and relatable content, which makes it easier for brands to connect with consumers. When a brand can be seen as relatable or authentic, consumers trust them more and conversions should go up.
Additionally, posting ads on TikTok would drive Gen Z and Millennials to your page, due TikTok being dominated by their age bracket. This could really benefit businesses that would interest them as traffic would boom, making their exposure rise.
Plus, the data-driven targeting that TikTok allows with its ads is near to none and when used effectively would connect the business with its audience in a way that other platforms would struggle to replicate.
Potential Downsides
One potential downside with using TikTok advertising methods is that they generally have a steep learning curve due to the apps’ unique culture and language. If you aren’t a TikTok user it could be harder to effectively market on the platform because of this.
Another possible issue is that a lot of the users have short attention spans because of the short-form content on the app. As all videos are quick and interactions are short, consumers have very short attention spans when watching content on TikTok compared to many other platforms. This means that you have a smaller window to capture users’ interest.
Finally, if a brand is targeting older age groups, TikTok could be less effective because of the younger viewer base.
Final Thoughts
While TikTok might not be the best form of advertising for every business, for the right brands and products, the platform can produce the best results out of any social media site.
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