Mobile devices have permanently changed web design due to their unique specs and resolutions. Sites shouldn’t just fit phones, a responsive design includes exceptional usability and navigability.
Why Mobile Responsiveness is Important
Statistics report that over 60% of web traffic consists of mobile device usage, this behavioural shift means that it is more important than ever that websites are optimised for phones. If your site isn’t mobile friendly, you risk losing custom as consumers can’t enjoyably browse.
Some organisations still have separate websites for mobile and desktop, which is outdated and inefficient as it would cost time and money to manage 2 websites instead of just one.
Also, since 2019 Google has been using mobile-first indexing which means that they predominantly use the mobile version of content for indexing and ranking. This means that a site which isn’t optimised for phones may rank poorly for devices outside of the mobile phone category, affecting all traffic.
Statistics additionally show that most users will abandon a mobile site if it takes longer than 3 seconds to load. This means that your site should be responsive to retain users.
Plus, websites can serve as a first impression for brands, so outdated or non-responsive sites can make you look unprofessional and even untrustworthy. On the other hand, responsive sites can boost credibility and help your customers’ brand loyalty.
Another big reason why a mobile-responsive site can be important for businesses is because of the better social media integration. Mobile users that browse social media platforms usually end up on websites as there are integrated links in bios, descriptions, messages, comments and more. If a site isn’t optimised for mobiles and someone ends up on it through social media, it wouldn’t be a good look as the site would load poorly.
Higher Conversion Rates
Non-responsive sites can frustrate users as they create obstacles and problems. Consumers are way more likely to convert on easy-to-use-websites, so actions like filling forms out, providing payment info or signing up to a newsletter must be seamless.
Future-Proofing
A responsive design is never completely finished, as new technologies like foldable and wearable devices come out, websites will have to adapt.
From improved SEO and UX to increased conversions and stronger branding, mobile responsiveness is one of the most impactful ways to future-proof a digital presence.
Final Thoughts
In conclusion, mobile web design isn’t purely about making sites look aesthetically brilliant, instead it is about creating well performing and high ranking sites, whilst maintaining an easy and appealing UI. So, for better engagement, brand loyalty, trust, professionalism and repeat custom, making a site fully responsive for mobiles is the move.
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