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SEO Mistakes Small Businesses Still Make
Small businesses have been making the same SEO mistakes for years, impacting their brands’ visibility and even the trust they receive from consumers. To save you from making the same mistakes, here are a few common mistakes which are easily fixed. Info you should...
How to Build a Digital Marketing Strategy in 2025
If you want your business to stand out online, it's essential to know how to build a digital marketing strategy. With new consumer habits, AI tools and tighter privacy rules, the ways brands can connect with their audience is really evolving. Whatever business you’re...
How Do Privacy Laws (e.g. GDPR) Affect Digital Marketing?
As we move closer towards digitalisation, regulations are getting stronger, but how do these privacy laws affect digital marketing? For businesses in the UK, the General Data Protection Regulation (GDPR) has been the biggest change, affecting how companies can...
Why Digital Marketing Is the Best Investment for Small Businesses
What’s the best investment for small businesses? The question’s disputed amongst business owners, but the answer increasingly points to digital marketing. Starting or maintaining a small business comes with its fair share of challenges. Managing cash flow is difficult...
How to Create a Website: A Complete Guide
In today’s digital world, a site is usually a business’ first impression on potential customers, so having a good-looking online presence is essential, but how do you create a website? The process can be overwhelming if you’ve never delved into website creation...
Short Form Content – How its changed everything
In the forever changing digital world, attention is a highly valuable resource that converts into traffic, awareness and money. Short form content found a way to capture and retain people's attention and now it runs modern day media. For digital marketers,...
Common Email Marketing Myths
Email marketing myths are everywhere and they can hold businesses back from having an effective marketing strategy. Email has been relevant for decades now, but it's still a highly effective channel to reach consumers directly. Throughout this blog, we will be...
How to Build a Content Calendar That Actually Gets Results
If you’ve ever been overwhelmed by last minute content creation, running behind post dates or struggled to keep marketing campaigns consistent, you’re not on your own. Many businesses have a great standard of content, but without a plan they can’t get it out...
The 7 Best UX Practices That Improve Website Conversion Rates
Whether your goal is to generate sales or grow your newsletter numbers, the user experience (UX) of your website plays an extremely important role in turning visitors into customers. This blog will discuss the 7 best UX practices to implement on a site to increase...