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Short Form Content – How its changed everything
In the forever changing digital world, attention is a highly valuable resource that converts into traffic, awareness and money. Short form content found a way to capture and retain people's attention and now it runs modern day media. For digital marketers,...
Common Email Marketing Myths
Email marketing myths are everywhere and they can hold businesses back from having an effective marketing strategy. Email has been relevant for decades now, but it's still a highly effective channel to reach consumers directly. Throughout this blog, we will be...
How to Build a Content Calendar That Actually Gets Results
If you’ve ever been overwhelmed by last minute content creation, running behind post dates or struggled to keep marketing campaigns consistent, you’re not on your own. Many businesses have a great standard of content, but without a plan they can’t get it out...
The 7 Best UX Practices That Improve Website Conversion Rates
Whether your goal is to generate sales or grow your newsletter numbers, the user experience (UX) of your website plays an extremely important role in turning visitors into customers. This blog will discuss the 7 best UX practices to implement on a site to increase...
5 Website Design Mistakes That Drive Visitors Away
In today’s world, where a website can act as someone's first impression towards your brand, it's important there are no design flaws and it is a must that the user experience is smooth. To help make sure that your website meets this criteria, we have put together 5...
How Brands Can Boost Email Newsletter Engagement
In the world of digital marketing, emails remain one of the most cost effective and high performing channels for speaking to consumers. According to the DMA, email marketing has an ROI of £35 for every £1 spent, however this is only the case when subscribers are...
How TikTok Advertising Would Affect Your Business
Although TikTok used to be the platform to share your funny, viral videos on, it is now one of the most influential spaces for promoting your business. With over 1.5 billion users, almost all recent social media campaigns would’ve included posting and engaging on this...
The Importance of Mobile Responsive Web Design
Mobile devices have permanently changed web design due to their unique specs and resolutions. Sites shouldn't just fit phones, a responsive design includes exceptional usability and navigability. Why Mobile Responsiveness is Important Statistics report that over 60%...
Common Digital Marketing Mistakes (And How Not to Make Them)
With the world becoming ever more digital, effective marketing using technology can be a game changer for your business. In this piece, we’ll discuss some common digital marketing mistakes and how you can avoid falling into the same traps. Targeting the wrong audience...