Welcome to the UWD Blog Page!

Instagram has come a long way from its humble, retro-iconed beginnings. Today, Instagram is the 4th most-used social platform in the world, making it a crucial part of the social marketing puzzle. In this blog post, we’ll be diving into five of the best Instagram...

The world of digital marketing is a big and broad one. From content marketing to email marketing, paid ads to SEO, there’s a lot of bases to cover. Not all of them, however, are worth your time and energy–especially for small to medium-sized businesses. So, to save...

In our previous blog post, we learned about the basics of Search Engine Optimisation - or SEO. This time, we’re looking at another search engine marketing strategy: Pay-per-click advertising (PPC), and how to harness its potential.  Like SEO, PPC advertising takes...

When it comes to the potential for accelerating online sales, Search Engine Optimisation (SEO) is the ultimate digital marketing strategy. But how does it work?  SEO utilises an understanding of the workings of search engines like Google in order to maximise the...

Blog management has become a staple ingredient in every successful online marketing strategy - and for good reason. This is because a blog is the ultimate platform for showcasing what your business can do for your customers. It's the perfect opportunity to sell...

If you are a business owner and your business is yet to embrace video marketing - first of all, how have you made it this far without it? and second of all, why?  Video is the fastest way to convey information to your customers. We all know the saying that ‘a picture...

We live in a world where social media trends and marketing strategies seem to change by the minute. However, the simple art of email marketing has stood the test of time. It has been around since the very beginnings of the internet. Therefore, email marketing is still...

Do you ever wonder why your website attracts hundreds or thousands of visitors, yet sales revenues hardly budge upwards? It could be because your website communicates a vague message that leaves visitors confused. Perhaps your website’s layout is too disorganized for...

Using Social Media Marketing (SMM) engages potential customers by sneaking onto their feed while scrolling through instagram or facebook. This provides companies with a way of promoting their business to existing customers whilst also reaching new ones allowing them...