Welcome to the UWD Blog Page!

Marketing has had a rough time over the past two years because businesses have had ample reason to scale back costs. First, a pandemic which drove many businesses to a halt, now economic uncertainty sparked by war in Ukraine—suffice to say the belts of businesses...

Keeping your website up-to-date and running efficiently is a task that’s never technically complete. That’s because a website, once created, isn’t a static digital entity: it’s a platform that requires constant attention. In this blog post, we’ll be outlining the...

If you’re a small- to medium-sized business looking for a fail-safe list of ways to increase website traffic, look no further. In this blog post, we’ll be detailing 6 innovative strategies for getting your website seen by as many eyes as possible. More eyes mean more...

Here at Universal Web Design, we have a lot of skills up our sleeve. Our nearest and dearest skill, however, is web design–hence the name. A lot of things go into creating a good website, such as navigation, functionality and user experience. In this blog post, we’ll...

Email marketing gets a very bad rep. Rumour has it that it’s ineffective, unprofitable and worst of all irritating to customers – but there are a lot of fairy tales told about email. In this blog post, we’ll be debunking 5 email marketing myths to shine a light on the...

Instagram has come a long way from its humble, retro-iconed beginnings. Today, Instagram is the 4th most-used social platform in the world, making it a crucial part of the social marketing puzzle. In this blog post, we’ll be diving into five of the best Instagram...

The world of digital marketing is a big and broad one. From content marketing to email marketing, paid ads to SEO, there’s a lot of bases to cover. Not all of them, however, are worth your time and energy–especially for small to medium-sized businesses. So, to save...

In our previous blog post, we learned about the basics of Search Engine Optimisation - or SEO. This time, we’re looking at another search engine marketing strategy: Pay-per-click advertising (PPC), and how to harness its potential.  Like SEO, PPC advertising takes...

When it comes to the potential for accelerating online sales, Search Engine Optimisation (SEO) is the ultimate digital marketing strategy. But how does it work?  SEO utilises an understanding of the workings of search engines like Google in order to maximise the...