When it comes to designing a website for a client, there are a few things that you need to consider and ask them before you start. You need to be sure of what their website is, for instance. They may be asking for a brochure website but you begin an e-commerce website. You need to keep the client happy in order to...

Moving your business online is a big step forward in increasing your market audience and also in increasing your business revenue. Companies with an online platform can expect their businesses to increase from 15-50%. (source). It is a huge source of revenue that cannot be underestimated. The recent Covid crisis has...

PPC, or Pay Per Click, is a valuable marketing tool to increase traffic to your website. Pay Per Click is where you use platforms such as Google Ads to promote your business and pay a fee every time your link is clicked on. It is a method of driving sales. When you look up something on a search engine, the top links...

First of all, what does SEO stand for? It stands for Search Engine Optimisation. Then comes the question of what is it? SEO is the process of improving your website visibility to search engine searches. This process boosts your ranking on search engine result pages and thus makes your website something far more...

What is Digital Marketing? In the era of technological and advent of the internet, just about everyone as a social media account and access to the internet. It is an essential part of everyday life. On average, people spend 2 hours and 22 minutes of their life on social media. This is a time which you could be taking...