Small businesses have been making the same SEO mistakes for years, impacting their brands’ visibility and even the trust they receive from consumers. To save you from making the same mistakes, here are a few common mistakes which are easily fixed. Info you should know: Search engine optimisation (SEO) is the practice...

If you want your business to stand out online, it's essential to know how to build a digital marketing strategy. With new consumer habits, AI tools and tighter privacy rules, the ways brands can connect with their audience is really evolving. Whatever business you’re running, understanding how to build a digital...

As we move closer towards digitalisation, regulations are getting stronger, but how do these privacy laws affect digital marketing? For businesses in the UK, the General Data Protection Regulation (GDPR) has been the biggest change, affecting how companies can collect, store and use people’s personal data. This...

What’s the best investment for small businesses? The question’s disputed amongst business owners, but the answer increasingly points to digital marketing. Starting or maintaining a small business comes with its fair share of challenges. Managing cash flow is difficult at this stage and it often results in small...