From Universal! Whether it be from a business or consumer level, most people relate to logos of such firms immediately. They connect our minds to the business in question, without the need to see its name - there in a nutshell is the power of a well designed logo. Your logo will normally appear on stationery,...

Now is the time for your company to reflect on where it can improve, when it comes to the big world wide web. Implementing a new trend can give your business a leverage that you never knew existed. The below points are just some of the services you should already have at your disposal, these options can be a stepping...

If you’re in the mindset of mobile apps only being for large multi-national businesses in their respective industries such as Amazon, Starbucks or Pizza Hut - you are wrong. Smaller businesses are following their target audience and benefiting from the effective 21st century trend of mobile app marketing strategies....

Email marketing is a direct marketing tool, targeting your business’s communications to your target audience; This allows business owners to reach a large number of potentially lucrative prospects and hopefully new clients. Your company should take advantage of what email marketing has to offer, as it consistently...

The Rise and Rise of Online Shopping With the whole shelf space thing being a non-issue online, buyers turn to the Internet to find a wide selection. Nine times out of ten, customers will buy from a high street store or online based on emotion and not logic. How many times have you been on Amazon while looking for...