SEO—or Search Engine Optimisation—is an essential digital marketing strategy for generating leads through the internet. If you want to get enquiries online, you need to have top notch SEO. In this blog post, we’ll be walking through 10 components of SEO that contribute to outstanding search rankings. This is SEO Best...

Marketing has had a rough time over the past two years because businesses have had ample reason to scale back costs. First, a pandemic which drove many businesses to a halt, now economic uncertainty sparked by war in Ukraine—suffice to say the belts of businesses around the world have tightened. When this happens,...

Keeping your website up-to-date and running efficiently is a task that’s never technically complete. That’s because a website, once created, isn’t a static digital entity: it’s a platform that requires constant attention. In this blog post, we’ll be outlining the importance of website management for small businesses...

If you’re a small- to medium-sized business looking for a fail-safe list of ways to increase website traffic, look no further. In this blog post, we’ll be detailing 6 innovative strategies for getting your website seen by as many eyes as possible. More eyes mean more attention; and more attention, means more leads. ...

Here at Universal Web Design, we have a lot of skills up our sleeve. Our nearest and dearest skill, however, is web design–hence the name. A lot of things go into creating a good website, such as navigation, functionality and user experience. In this blog post, we’ll be sharing with you 7 web design essentials.  ...