Email marketing gets a very bad rep. Rumour has it that it’s ineffective, unprofitable and worst of all irritating to customers – but there are a lot of fairy tales told about email. In this blog post, we’ll be debunking 5 email marketing myths to shine a light on the strategy’s continued importance.  1. Email...

Instagram has come a long way from its humble, retro-iconed beginnings. Today, Instagram is the 4th most-used social platform in the world, making it a crucial part of the social marketing puzzle. In this blog post, we’ll be diving into five of the best Instagram marketing strategies to pursue in order to grow your...

The world of digital marketing is a big and broad one. From content marketing to email marketing, paid ads to SEO, there’s a lot of bases to cover. Not all of them, however, are worth your time and energy–especially for small to medium-sized businesses. So, to save you the brainache of narrowing down your options,...

In our previous blog post, we learned about the basics of Search Engine Optimisation - or SEO. This time, we’re looking at another search engine marketing strategy: Pay-per-click advertising (PPC), and how to harness its potential.  Like SEO, PPC advertising takes advantage of the workings of search engines like...

When it comes to the potential for accelerating online sales, Search Engine Optimisation (SEO) is the ultimate digital marketing strategy. But how does it work?  SEO utilises an understanding of the workings of search engines like Google in order to maximise the visibility of any given website and its content. SEO...