PPC, or Pay Per Click, is a valuable marketing tool to increase traffic to your website. Pay Per Click is where you use platforms such as Google Ads to promote your business and pay a fee every time your link is clicked on. It is a method of driving sales. When you look up something on a search engine, the top links...

First of all, what does SEO stand for? It stands for Search Engine Optimisation. Then comes the question of what is it? SEO is the process of improving your website visibility to search engine searches. This process boosts your ranking on search engine result pages and thus makes your website something far more...

What is Digital Marketing? In the era of technological and advent of the internet, just about everyone as a social media account and access to the internet. It is an essential part of everyday life. On average, people spend 2 hours and 22 minutes of their life on social media. This is a time which you could be taking...

After four and a half years, we have finally left the EU. The Brexit has been a long process, full of issues and setbacks and constant renegotiation. Brexit will impact how most businesses conduct their affairs. Trade with the EU is no longer as simple as it once was if it was ever truly simple. There are many new...

Logo’s are a band representation. They are what the consumer will associate with the product and can be a symbol of quality, or a symbol of something that is not worth the money. It is how the consumer can recognise your product from a competitor. The Logo isn’t just a pretty picture, it is your brand, they go hand...